Ever wondered about NPS, or Net Promoter Score®? Well then, look no further. NPS is probably the most important customer satisfaction and customer loyalty metric to track. It gives you a high-level aggregate score of whether your customers will help grow your business or shrink it. We love NPS for so many reasons but not least because of its simplicity and elegance.
In this ultimate guide, we’ll explain everything you need to know about NPS, including what it’s for, how to measure NPS, how to calculate NPS, the best NPS questions to ask, how to track NPS, NPS benchmarks, NPS analysis and how to improve your NPS score. We also have a library of NPS resources.