Warning: This user guide is for our legacy user interface.
Create your Oracle Eloqua Embedded Thermometer
Create a new Embedded Thermometer.
Choose “Eloqua” from the ‘Embedded Thermometer type’ drop down box.
Generate your embed code
Click the Generate embed code button. You will see a window popup.
Choose your Oracle Eloqua Field merges
A “Field merge” within Oracle Eloqua are the variables associated with a particular contact record, such as an email address or first name. We can use Field merges to display information on a Landing page, or within our tracking links. (It’s just like a mail merge in Word).
Using them will ensure your responses are identifiable and not anonymous.
Field merge codes are unique to your Oracle Eloqua set up.
Decide which contact Field merges you’d like to capture from a response. Typical examples would be email address, first name, surname, campaign name, account manager, country, city etc.
Many of these codes will likely be default, however to ensure accuracy, confirmation is needed.
To do this, head into your components library, select Field merge and double click the elements you’d like to capture. You’ll then find the Field merge within the Name field.
In the example below, the Job title field is “Job title”. Others may be more obscure, like “First_Name1”.
Once you’ve recorded all of your Field merges to be captured, move on to the next stage.
Note, an alternative method to finding your Field merges is to head into your Oracle Eloqua email editor and temporarily insert Field merges into your email, using the chooser and examine their names in the HTML source on the right.
Add your Field merges into Customer Thermometer
It’s now time to connect the two apps together. To do this, you will need to add the Field merges to the popup. Eloqua asks for this in a specific way.
You’ve written down your Field merges. They need to be surrounded by the following tags:
They will then be recognised by Eloqua as Field merges and will populate your Contact’s details inside Customer Thermometer.
Other examples are below (THEY MAY NOT BE CORRECT FOR YOUR SETUP!):
Add each of these to the Customer Thermometer embed code popup, including any other custom fields you’d like to see tracked (such as account manager etc):
Click ‘Generate HTML’.
Add your embed code to Oracle Eloqua
You will now see the HTML snippet generated by Customer Thermometer on the right. The yellow highlight in the image below shows the Field merges which are now included within the tracking links.
Simply click and copy that code to your clipboard, and then head into Oracle Eloqua.
Add this snippet to the relevant part of a multi step or a simple email campaign.
Ensure you paste the code into the correct place within the HTML editor:
Save the template.
Oracle Eloqua, will actually change the syntax of Field merges automatically. This is correct.
You can now send out your email to your contacts and all responses will contain the details pulled from each contact that you’ve set.
To add or edit the Field merges that you capture, head back into your Thermometer set up and generate your embed code again, using different Field merges. Responses will continue to be assigned to that Blast, even though you’ve regenerated the HTML snippet.
Final steps
Once you’ve embedded your Thermometer into Oracle Eloqua, you’ll need to finalize your landing pages. You can enable a comment field, add your logo, customize the wording, and lots more!
Simply go to ‘Manage Thermometers‘, and click to edit your Thermometer. Our guide to Creating landing pages will take you through the options…and if you’d like some inspiration, take a look at our top tips for beautiful landing pages.
