Skip to main content

Setting up an ExactTarget / Salesforce marketing cloud Thermometer

Lily Blanchet
  • Updated

Warning: This user guide is for our legacy user interface.

For our new user interface guide click here.

Create a new Embedded Thermometer.

Choose “Basic HTML” from the  Embedded Thermometer type drop down box.

mceclip0.png

Generate your embed code

Click the Generate embed code button. You will see a window popup.

mceclip1.png

To capture identifiable data about the recipient and sender etc we use ExactTarget’s variables within the survey code. Enter your ExactTarget variables as shown below. These variables will provide identifiable feedback and dictate which data is captured alongside Customer Thermometer rating. You can add more variables if you wish, click ‘Add more fields’.

mceclip0.png

Example variables are here:

%%emailaddr%%
%%firstname%%
%%lastname%%

Note you can find the full list here.

Click ‘Generate HTML’:

 

Add your Thermometer icons to ExactTarget

In ExactTarget, go to your email creation area and paste in the HTML code generated above into the relevant part of the box.

Edit the icons / layout within the HTML as you see fit. Ensure that the unique hyperlinks are not altered in any way.

Your ExactTarget/Salesforce Marketing Cloud integration is complete. Both systems are connected, and the responses and comments will be registered, alongside your customer data from ExactTarget, in your Customer Thermometer reporting area.

Final steps

Once you’ve embedded your Thermometer into ExactTarget, you’ll need to finalize your landing pages. You can enable a comment field, add your logo, customize the wording, and lots more!

Simply go to ‘Manage Thermometers‘, and click to edit your Thermometer. Our guide to Creating landing pages will take you through the options…and if you’d like some inspiration, take a look at our top tips for beautiful landing pages.

Related articles